
The lesson learned from the pandemic, he said, was that he and his staff shouldn’t risk burnout by working all day and restocking all night. They told him they were more comfortable in a cleaner, smaller store than the big box grocery stores. New shoppers came from Appleton, Oshkosh and Neenah. Shoppers cleaned out the toilet paper, Spam, Clorox wipes and corn beef hash.

Mirroring national trends, pandemic panic buying doubled the store’s sales over the last few months. We have well-groomed, positive employees.” “I know most of my customers by their first names,” he said. His modestly sized rural store is the only supermarket within 10 miles of Winneconne’s population of 2,350. Krueger says his years in the aisles taught him that two things, friendly service and cleanliness, were far more important than anything else, including store size and selection. StoneRidge will keep his store’s 45 employees. But with the investment in a store now $1 million plus, a lot of banks wouldn’t loan that.” Each store is independently owned and operated, and most franchisees own only one or two stores. Many of the stores are in the Southeast, but Piggly Wiggly’s reach extends as far as Wisconsin. “Stores always had a manager who wanted to buy it. 11 Initial Franchise Fee 0 Who we are More than 530 grocery stores in 17 states operate under the Piggly Wiggly banner. “We had a buyer, and you don’t see people lining up to buy a grocery store these days like you would have seen 10, 15 years ago,” he said. ( / havi /) is an employee-owned chain of supermarkets in the Midwestern and Southern United States, with more than 280 locations in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota, Wisconsin, and intends to soon open locations in Indiana, Kentucky, Tennessee, and Alabama.

He and wife Janine sold their Piggly Wiggly in Winneconne to StoneRidge Meat & Country Market out of Wautoma, which also owns Piggly Wiggly stores in Wautoma, DePere, Little Chute and Kaukauna.Īfter recovering from post-surgical complications that nearly killed him twice, Krueger figured he should take the purchase offer in front of him and enjoy life. Wayne Krueger started in the grocery business as a high school sophomore 46 years ago.
